Best Buy's Techtober Sale Is Live with Video Game Deals and No Membership Required

Best Buy has launched its Techtober sale, running until October 11, as a direct counter to Amazon's Prime Big Deal Days — and unlike Amazon's event, most of the deals don't require a paid membership to access.

On the video game side, Star Wars: Zero Company is down to $47.99 on PS5 and Xbox — $12 off list price and its first discount since launch. LEGO Batman: Legacy of the Dark Night is $59.99 (a $10 cut) on both platforms, and Battlefield 6 drops to $34.99. The Nintendo Switch 2 Mario Kart World bundle is also featured, saving you $37.97 compared to buying the console and game separately. The headline hardware deal is a Gears of War E-Day Xbox Series X bundle at $819.97, which bundles a 1TB digital Xbox Series X, a digital copy of Gears of War E-Day, and a transparent red Xbox Elite Series 2 controller — a combined MSRP of around $970, so roughly $150 in savings. Best Buy is also offering 12-month financing at $68.34 per month for that one.

Best Buy's Techtober runs significantly longer than Amazon's Prime Big Deal Days, which starts October 6 and wraps at 11:59 PM on October 7. That extra window gives shoppers more time to compare and decide. The two sales overlap in categories but not always in price — Amazon currently has the Apple AirPods Pro 3 at $179 versus Best Buy's $199.99, so it's worth checking both before committing.

The practical advice here is simple: don't pick a side, pick the better price. Both sales are live simultaneously for part of the week, so cross-referencing is easy and worth the few extra minutes.