Gears of War: E-Day teams up with Prince St. Pizza for a limited Emergence Pie and Lancer pizza cutter

Xbox and Prince St. Pizza have launched a Gears of War: E-Day collaboration running until November 1 at Prince St. Pizza locations across the U.S. and Toronto, Canada. The centerpiece is the Emergence Pie — a limited-edition pizza built around spicy vodka sauce, fresh mozzarella, ground pepperoni, sausage, and Carbone Fine Food Aglio e Peperoncino Italian Chili Crisp on top.

Every purchase of a full Emergence Pie or a slice comes with a unique code that unlocks a Gears of War: E-Day in-game pizza emblem. Beyond the food, Prince St. Pizza is also selling a limited-edition pizza cutter modeled after the Prototype Lancer from the game — available now at shop.princestreetpizza.com. Prince St. Pizza CEO Lawrence Longo put it plainly: "Gears fans and pizza lovers have been the same crowd for a long time. Working with Xbox gave us a way to build for that overlap instead of putting two names on a box and calling it a day."

Gears of War: E-Day is a prequel set fourteen years before the original game, following Marcus Fenix and Dom Santiago on Emergence Day itself — the moment the Locust Horde first broke through the surface. Built in Unreal Engine 5, it features a campaign playable solo, in two-player split-screen, or with up to four players online, alongside a reworked co-op wave-survival mode called Horde Siege and a refined 4v4 Versus PvP. The game launches October 6, 2026 on Xbox Series X|S, Xbox on PC, and Steam at $69.99 — pre-ordering gets you the Exfil Dom Character Skin and Exfil Weapon Skin Set at launch.

For anyone who wants the full package, details on the pizza collaboration are at princestreetpizza.com/gearsofwar, and the Lancer pizza cutter is already live on the Prince St. Pizza shop.