Sega Is Auctioning Shadow the Hedgehog's Custom Dark Rider Motorcycle for Charity

Sega is putting Shadow the Hedgehog's real-life Dark Rider motorcycle up for auction, with all proceeds going to the Luca Guintoli Foundation. The bike hits the block on October 10–11, 2026 as part of The Autumn Stafford Sale, run by vehicle auction house Bonhams.

The motorcycle was built by Bourget's Bike Works in collaboration with Sega, Oil Sweat & Gears, and Atmospherics SFX as part of Sega's 2024 Fearless: Year of Shadow campaign, which promoted Shadow's debut in Sonic the Hedgehog 3. It toured events including Gamescom and sports Shadow's signature red-and-black color scheme and iconic symbol. Under the hood — or rather, under the custom bodywork — sits a 1,750cc S&S Super Stock engine, Edelbrock cylinder heads, and an Ultimate six-speed gearbox. One catch: the fuel tank is a foam dummy, so the bike isn't actually rideable without significant work. Bonhams notes this is believed to be the first time a piece of memorabilia directly from Sega has ever gone to auction.

The Luca Guintoli Foundation was founded by French World Superbike Champion and two-time Le Mans 24 Hours winner Sylvain Guintoli in memory of his son Luca, who died from cancer at age six last year. The charity supports children with autism or cancer in England and Wales through financial assistance, education, and practical support. Sega gifted the bike to the foundation after its promotional run ended. Shadow the Hedgehog's breakout role in Sonic the Hedgehog 3 made him one of the franchise's most talked-about characters in years, so the timing gives the auction extra cultural weight for collectors.

Guintoli said the foundation is focused on staying positive and doing something meaningful in Luca's name, adding that Sega was "super helpful" throughout the process. Sega's Senior Partnerships Manager Aaron Kirby described the auction idea as "a bit of a mad idea" that turned into something genuinely worthwhile. This isn't Guintoli's first Sonic-related fundraiser either — in April 2026 he ran the London Marathon in motorcycle leathers emblazoned with Sonic's likeness, setting a world record in the process. Bidding registration is open now through Bonhams ahead of the October sale.