EA Sports UFC 6 tops June 2026 US game sales as overall spending drops 21%

EA Sports UFC 6 claimed the best-selling game spot in the US for June 2026, according to Circana's latest monthly report. The headline number — a 21% year-on-year drop in total spending — looks alarming on the surface, but it's largely a comparison problem: June 2025 was inflated by the record-breaking launch of the Nintendo Switch 2.

Total US video game spending for June 2026 came in at $4.5 billion, with content (games and related purchases) accounting for $3.9 billion of that — down 12% year-on-year. Hardware took the biggest hit, falling 62% to $383 million, with Switch 2 hardware alone down 79% versus its launch month — expected, given console launches are inherently massive sales events. The Switch 2 still held the top hardware spot for both units and dollars in June and year-to-date, with PS5 in second. PS5 spending fell 19% year-on-year; Xbox Series dropped more than double that. The full June top 10 for game sales: EA Sports UFC 6, Meccha Chameleon, 007 First Light, Star Fox (the Switch 2 remake of Star Fox 64), Lego Batman: Legacy of the Dark Knight, Tomodachi Life: Living the Dream, Forza Horizon 6, MLB: The Show 26, Minecraft, and NBA 2K26. Accessories spending fell 21% to $232 million, with controller spending specifically down 31%. The one bright spot was subscription services, which grew 7% year-on-year — the only content segment to post growth, with even mobile spending down, which Circana flags as unusual.

Zooming out to the first half of 2026, total spending sits at $27.5 billion — just 1% behind 2025's pace, and year-to-date content dollars are flat at $24.3 billion. That broader picture is considerably less dramatic than the single-month headline suggests. The Switch 2's launch last June created an exceptionally high baseline that virtually any month this year was going to struggle to match.

The subscription growth is worth watching — it's the segment that keeps climbing regardless of what's happening with hardware cycles or individual game releases. Whether UFC 6's strong debut translates into sustained EA momentum, and whether mid-year releases like 007 First Light can build on their chart positions, will shape how the second half of 2026 stacks up against a still-competitive 2025 baseline.