Funko's Pop! Yourself Spider-Man Activation at SDCC 2026 Lets You Build a Custom Figure

Funko is bringing a personalized collectible experience to San Diego Comic-Con 2026 with Pop! Yourself Spider-Man: Brand New Day — an on-site activation where attendees can build a custom Funko Pop! figure with their own likeness on a Spider-Man body.

The promotion costs $60 and includes a custom-built cosplay Pop! figure, a Bitty Pop! Hulk figure, exclusive SDCC-themed packaging with your name printed on it, a display protector, and a choice of two accessories from options like a web, a convention lanyard, and a Spider-Man mask. Collectors design the figure themselves, picking from various hairstyles, skin tones, body shapes, and glasses options. The activation is strictly in-person — no online orders — and Funko's booth is at #5341.

SDCC has long been one of Funko's biggest stages for limited exclusives, and a fully personalized figure is a step beyond the usual convention-only variants. The Spider-Man: Brand New Day branding ties into Marvel's current comics push around the character, making it a timely hook for both Pop! collectors and Spider-Man fans.

SDCC 2026 runs July 22–26. Funko also has exclusive Invincible Pop! figures at the show, so the booth is shaping up to be a busy stop for collectors making their SDCC rounds.