GameStop Pro is killing its points system but keeping the $25 price tag

GameStop is stripping the points system out of its Pro membership program, according to an internal memo obtained by Kotaku. New members stop earning points on July 15, 2026, and all remaining points expire for everyone on August 15.

Right now, Pro members earn 2% back on most purchases, redeemable as discount coupons. Buy one new game a month at $70 and you're looking at roughly $17 in points over a year — not life-changing, but real money. That's going away, and GameStop isn't lowering the $25 annual price to compensate. The membership already lost its Game Informer subscription when GameStop shut the magazine down, so the program is now noticeably thinner than it used to be.

Store employees are not taking this well. One worker on the GameStop subreddit pointed out that customers were already frustrated when points couldn't be redeemed through the point-of-sale system for months — now staff will have to explain the feature is gone entirely. Another employee is calling for a coordinated boycott of Pro signups: if every store stops selling memberships, management can't blame any single location and will have to reckon with the decision.

All of this is playing out while CEO Ryan Cohen is reportedly angling for a seat on eBay's board, leaving store-level staff to absorb the fallout of an ongoing downsizing. Workers describe unrealistic sales targets and outsized responsibilities for below-market wages. GameStop did not respond to a request for comment.