GameStop teams up with Uber Eats to deliver games nationwide — at a steep markup

GameStop and Uber Eats announced a partnership on July 15 that lets US customers order video games, accessories, and collectibles from their local GameStop and have them delivered through the Uber Eats app. The deal covers stores nationwide.

Uber's head of grocery and retail, Hashim Amin, framed it as meeting demand for on-demand gaming essentials — but the pricing tells a different story. A new copy of Assassin's Creed Black Flag Resynced lists for $60 at GameStop's own store, but shows up at $65 on Uber Eats before any fees. Add delivery and service charges and the total hits around $85 — roughly $20 more than just walking into the store. The convenience premium is real and it's steep.

The timing is hard to ignore. Sony has announced it will stop producing physical games by 2028, and GTA 6 is skipping a disc release entirely this November. Physical retail is shrinking fast, and GameStop — a chain that has increasingly leaned on Funko Pops and collectibles to stay relevant — is clearly trying to find new ways to move boxed games before that window closes. Partnering with a delivery platform that already has millions of daily users ordering food is a logical play: someone buying a burger might impulsively toss a copy of Call of Duty into the cart without doing the math on what it actually costs.

Whether that impulse-buy strategy holds up is another question. Uber Eats fees have driven many users away from the platform already, and paying a $20 premium for same-day delivery of a physical game — in a world going digital — feels like a niche pitch to a shrinking audience.