Lara Croft gets a Hasbro GI Joe action figure for her 30th anniversary

Hasbro is releasing a Lara Croft action figure as part of a Tomb Raider x GI Joe crossover, timed to celebrate the iconic character's 30th anniversary. The figure sits in the six-inch GI Joe line and was first shown during a stream on the Hasbro Pulse YouTube channel, co-hosted with pop culture commentator Dan Larson of Secret Galaxy.

The figure comes loaded with accessories spanning Lara's entire history: her classic dual pistols from the original games, plus the bow and arrow and ice picks that defined her look in the Survivor Trilogy. The crossover itself was teased back in May, but Wednesday's stream was the first time the actual figure was shown. Full details — price and release date — will be announced at San Diego Comic-Con during a Hasbro press breakfast on Thursday, July 23.

This is one of several collaborations Crystal Dynamics and Hasbro have lined up around the 30th anniversary, but the big gaming milestone is still a year away. Tomb Raider: Legacy of Atlantis, a remake of the original 1996 game, was recently pushed from 2026 to 2027. It will be Crystal Dynamics' first Tomb Raider release since Shadow of the Tomb Raider in 2018, and it's designed to bridge the Survivor Trilogy with the classic games under a new unified timeline. A second game, Tomb Raider: Catalyst — set after 2008's Tomb Raider: Underworld, currently the most recent entry in that unified timeline — is also due in 2027.