Pokémon launches Playful Partners pet merch line

The Pokémon Company has launched Pokémon Playful Partners, a new merch line aimed squarely at your pets. The range covers bowls, harnesses, beds, cat toys, and treat pots, all decorated with artwork from artist James Turner.

It's a corner of Pokémon merch that's stayed surprisingly bare until now — you can rep your favourite franchise pretty much everywhere else in life, so it makes sense the dogs and cats finally get a look in.