Amazon is selling the GeForce RTX 5070 12GB below its $600 MSRP, with both a PNY and an ASUS PRIME model spotted at roughly $578–$580 after discounts — the lowest prices seen for a readily available RTX 5070 so far in 2026. The ASUS PRIME listing was noted at $578.10, though the price has been creeping back up gradually.
The ASUS PRIME GeForce RTX 5070 12GB OC is an SFF-Ready card with a slim 2.4-slot triple-fan cooler and a mild factory overclock, making it a solid pick for compact builds. The RTX 5070 sits at the sweet spot for 1080p and 1440p gaming, and it can handle most titles at 4K — though stepping up to the 5070 Ti brings more noticeable gains at that resolution. Against last gen, it edges out the RTX 4070 Super, with the biggest performance gap showing up in games that support DLSS 4.5 with multi-frame generation.
The RTX 5070 is part of Nvidia's Blackwell generation, which launched in early 2025. Supply has been tight and street prices have consistently run above MSRP, so finding one at or under $600 is genuinely unusual. The 4070 Super it replaces was widely regarded as one of the best value GPUs of its generation, and the 5070 builds on that reputation with better AI-assisted frame generation support.
The coupon-based discount on the PNY model was flagged as likely to expire fast, and the ASUS listing has already been ticking upward — so anyone eyeing either card should move quickly.
Sources (2)
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