Amazon has the 2025 55-inch Samsung The Frame LS03F Art TV on sale for $697.99 with free shipping — a $400 discount and the lowest price this model has ever hit.
The Frame's main trick is Art Mode, which turns the screen into a rotating art display when you're not watching anything. You can pull images from Samsung's Art Store or load your own — personal photos, illustrations, AI-generated wallpapers, even NFTs. A built-in motion sensor cuts the display when nobody's in the room, so it's not burning electricity for nothing. The bezel is designed to mimic a real picture frame, and while the default is black, additional bezels in white or teak are available separately. The TV ships with a slim wall mount instead of a stand to keep the illusion intact.
Beyond the aesthetics, the LS03F is a capable panel — full array LED with quantum dot tech, local dimming, wide color gamut, native 120Hz refresh rate, and HDMI 2.1 inputs. That means it can run PS5 and Xbox Series X games at 4K and 120Hz without breaking a sweat.
At $697.99, this is the cheapest the 2025 model has been. If you've been eyeing a TV that doesn't look like a black slab on the wall when it's off, this is a solid moment to pull the trigger.
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