Spider-Man: Brand New Day Hand-Drawn Poster Artist Revealed — Forced to Take It Down

The artist behind the viral hand-drawn Spider-Man: Brand New Day poster has come forward — and it turns out his workplace made him take it down before he could enjoy the fame.

Drake Landon, an employee at a Cineplex theater in Canada, drew the now-iconic poster after the official promotional materials were accidentally shipped to the wrong location. The improvised illustration — featuring a charmingly rough "Spooderman" — went viral online, but Cineplex's head office wasn't as charmed. Landon's boss was called and asked to have the poster removed. Landon posted about the situation on Reddit on August 12, saying he decided to go public because "I honestly don't care at this point." He confirmed he got the artwork back and plans to sell it as limited prints or hand-redrawn duplicates.

Spider-Man: Brand New Day is currently tearing up the box office — it overtook Avengers: Endgame for the biggest domestic opening weekend in history and is on track to cross $2 billion globally. IGN's Tom Jorgensen gave it a 7/10, calling it a film that "effectively refocuses on the most reliable pillars of the webslinger: battling inner turmoil, swinging around NYC saving the day, and looking cool while doing so."

Despite the corporate takedown, Landon landed a free booth at his local comic convention off the back of the attention, where he plans to sell his other work — though he admits it "probably won't be as popular as Spooderman." Hard to argue with that.