50 Cent joins Payday TV show as executive producer

Rapper and actor Curtis "50 Cent" Jackson is now attached to the Payday TV adaptation as an executive producer, bringing his G-Unit Film and Television company into the project alongside Starbreeze Entertainment and Vice Studios. No network or streamer has been announced yet, and the show still lacks a cast, release date, or plot details.

50 Cent issued a statement calling Payday "a high-energy franchise that pushes the heist genre forward" and framing the partnership as a chance to build something big in the crime genre. Starbreeze CEO Adolf Kristjansson was equally blunt: "Curtis and G-Unit don't do subtle, and neither do we." Vice Studios president Amy Powell added that G-Unit understands what makes Payday tick. His role appears limited to the executive producer seat — no on-screen involvement has been mentioned.

50 Cent is no stranger to either side of the camera. On the producing side, his recent credits include Power Book IV: Force, Fightland, and The Gilgo Beach Killer: House of Secrets. As an actor, he has Den of Thieves and Southpaw on his résumé, and he's set to play Balrog in the live-action Street Fighter film arriving in October. Gaming fans will also know him from 50 Cent: Bulletproof, 50 Cent: Blood on the Sand, and a voice role in the original Call of Duty: Modern Warfare 2. The Payday TV project was first announced in March, with Vice Studios coming on board to develop the adaptation of Starbreeze's long-running co-op heist series.

Payday as a franchise has had a wildly uneven run. Payday 2 still pulls tens of thousands of daily players on Steam years after launch, while Payday 3 stumbled badly after its rocky 2023 release and never recovered momentum. Starbreeze has also floated the idea of a Payday movie at various points, though that project has gone quiet. For now, the TV show is still in early development with no home confirmed.