Epic Games confirms it uses generative AI in Fortnite skin and location concept art

Epic also acknowledges that AI generation produces errors and unwanted additions that human artists must catch and correct in subsequent review passes — meaning mistakes could still slip through. The company insists there are continual reviews at every stage before anything reaches the game, and that artists track the provenance of their work and respect originality.

The video arrives after months of fan speculation about AI use in Fortnite assets — including a widely-noticed poster featuring a nine-toed character in a hammock — that Epic had previously declined to address. It stops short of claiming AI is used to design characters from scratch, but it does confirm generative AI is now a standard part of the pipeline. Epic CEO Tim Sweeney has previously argued that Steam's AI Generated Content Disclosure label is pointless, predicting AI involvement will become so universal that warnings will be meaningless — a stance that itself drew criticism. Epic has prior form with AI: the studio used generative speech tech to recreate James Earl Jones' Darth Vader voice in Fortnite, which proved controversial after players found ways to make the character say things decidedly off-brand.