Lionel Messi Swings Through Manhattan With Spider-Man in Brand New Day Promo Trailer

With Spider-Man: Brand New Day hitting theaters on July 31, Sony dropped a fun promotional trailer today that brings football legend Lionel Messi into Peter Parker's world — literally swinging through Manhattan alongside Tom Holland's Spidey.

The short clip kicks off in a café, where Peter Parker is on the phone and spots Messi walking in. After stumbling over himself in excitement, Peter asks if he recognizes him — Messi simply replies "Si." Messi then holds up his phone showing the Spidey Tracker tool, a real promotional feature developed in-universe by Ned and released publicly earlier this month that lets fans follow Spider-Man's location. Peter ducks out, reappears in the suit, and the trailer ends with the two swinging through Manhattan while Messi screams like he's voicing a Nintendo platformer. The footage is almost certainly not from the actual film — this is pure marketing fun timed to the World Cup's knockout stage.

Brand New Day's proper promotional campaign has been building momentum. A recent full trailer confirmed the Hulk's appearance in the film and teased Sadie Sink in a role that's looking increasingly like an MCU take on Jean Grey. Holland has also been doing the press rounds with his usual inability to keep secrets — he already confirmed that at least one person still knows Peter Parker is Spider-Man despite Doctor Strange's memory wipe, and while he dodged direct questions about Avengers: Doomsday and Secret Wars, his non-answers were pretty loud.

Spider-Man: Brand New Day opens July 31. Tickets are on sale now.