Meccha Chameleon hits 10 million copies sold in under a month

Meccha Chameleon – the indie hide-and-seek paint game from solo developer lemorion_1224 – has sold over 10 million copies on Steam in less than a month since its June 9 launch. That figure comes from an official Steam community news post, and SteamDB backs it up with nearly 200,000 concurrent players at the time of writing.

The numbers are staggering at every stage. The game crossed two million sales within its first week, then climbed to seven million by June 21 – the same day it hit an all-time concurrent peak of 340,534 players. For context, that puts it ahead of other recent friendslop breakouts like Peak, R.E.P.O., and Lethal Company. The game costs just six dollars on Steam, runs on low-spec hardware, and recently added cloud support to lower the barrier even further. Update 1.7.0, which dropped around June 21, added a new Osaka map and a player report feature. The core loop has players using paint to camouflage themselves in environments while hunters try to track them down – and the free-painting mechanic has spawned a wave of viral content, including players recreating famous works like the Mona Lisa inside the game. A Steam Workshop map called Art Gallery by Popunia has become a popular venue for exactly that kind of creative flexing.

Meccha Chameleon fits squarely into the friendslop wave – cheap, accessible, multiplayer-focused games that spread through social media and streaming rather than traditional marketing. But it has arguably outpaced most of its peers in that category. PC Gamer's review called it an essential game for its sheer novelty despite being "wrapped in clumsy software," with reviewer Lincoln Carpenter describing it as "the special sort of game that can remind me how much fun I can have being a top-tier bastard."

At the current pace, another sales milestone before the end of the month seems likely. What lemorion_1224 has planned beyond ongoing updates remains unclear, but with 10 million copies sold and a still-growing player base, the pressure to keep delivering is very much on.