Miyamoto wants Nintendo products in every child's hands — and still games with family at 73

In a rare in-depth interview with Famitsu, Shigeru Miyamoto opened up about Nintendo's long-term ambitions and his own relationship with games — and both answers are pretty revealing.

On the brand side, Miyamoto said he wants Nintendo products to be so widespread that every child receives something Nintendo-related when they reach a certain age — think school bags, pencils, and yes, things like Alarmo. The goal is ubiquity across everyday life, not just game shelves. The same interview confirmed that Star Fox and Yoshi and the Mysterious Book were greenlit as a direct result of the recent Mario movies, and Miyamoto also shared his thoughts on remakes and how they fit into Nintendo's broader strategy.

Miyamoto has been Nintendo's creative figurehead for decades, responsible for franchises like Mario, Zelda, and Donkey Kong. At 72 — now 73 — solo gaming sessions have become less frequent, but he hasn't stepped away from games entirely. Instead, he plays with family, which tracks with Nintendo's long-running "play together" philosophy that has shaped hardware design from the Wii through the Switch.

The Famitsu interview is being described as unusually candid and wide-ranging for Miyamoto, who rarely gives deep-dive press access. The nuggets keep surfacing as journalists dig through the full conversation, suggesting there's more to come from what sounds like one of the more substantial sit-downs Nintendo has allowed in years.