Niantic, the studio behind Pokémon GO, has rebranded — the company has changed both its name and logo, marking a clear shift in how it wants to present itself going forward.
The source doesn't provide the new name or specific details about the logo redesign, so further details remain unclear from the available material.
Niantic built its reputation on location-based AR games, with Pokémon GO remaining its flagship title since its massive 2016 launch. The studio has gone through significant changes in recent years, including major layoffs and the sale of several game projects, as it refocused its business around AR platform technology.
A rebrand at this stage likely reflects that strategic pivot away from being seen purely as a games studio.
Sources (1)
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