Nintendo president Shuntaro Furukawa addressed AI and intellectual property at the company's latest shareholder Q&A, making clear that Nintendo's stance on IP infringement stays firm whether generative AI is involved or not. The company's stated policy is to "respond appropriately" to any violations.
Furukawa acknowledged that generative AI can support creative work, but he also flagged two specific concerns: IP infringement and power consumption. He didn't soften Nintendo's historically aggressive approach to protecting its characters, games, and franchises — AI as a tool doesn't change the calculus.
Nintendo has one of the most actively enforced IP portfolios in gaming, routinely issuing takedowns against fan games, ROM sites, and unofficial projects. That track record makes Furukawa's comments less a new policy announcement and more a reaffirmation that the same rules apply in the AI era.
No specific cases or enforcement actions were announced off the back of the Q&A. The comments reflect a broader industry conversation about where generative AI sits legally when it comes to training data, derivative works, and character likenesses — a debate that's far from settled.
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