One publisher dropped 29 Early Access games on Steam in a single day — and might actually be turning a profit

One publisher dropped 29 Early Access games on Steam in a single day — and might actually be turning a profit
AI summarized Read in LT

Hard Shark Games released 29 games on Steam on September 15, 2026 — all Early Access, all listing the company as both publisher and developer, and all sharing identical early access blurbs word for word. The same boilerplate opener — "We're launching in Early Access to involve the community from the very start" — appears in every single one, across genres ranging from racing and flight sims to survival horror and 2D platformers.

This isn't the first time Hard Shark Games has done this. On March 4 the previous year, it dropped another batch of games with the same copy-paste descriptions. Update notes across multiple titles are also identical — Starship Fighters, Sky Combat, and Streets of Rageness all share the exact same patch note, published within five minutes of each other on March 5. Every game carries an AI disclosure for capsule art. Using the Boxleiter Method — a widely used estimation tool that extrapolates sales from public Steam review counts — three games alone (Supermarket Life Simulator, Pool, and F1 Simulator) have generated between $1,783 on the low end and well over $5,000 on the high end in just five days. Steam charges $100 per store page, recoupable once a game clears $1,000 in adjusted gross revenue, meaning Hard Shark Games spent $2,900 to list all 29 titles. Even the conservative estimates suggest that outlay is already more than halfway recovered.

Hard Shark Games now has 217 games on Steam in total, which puts this latest batch in context: this is a factory operation, not a studio. The games themselves draw heavy scrutiny. Supermarket Life Simulator appears to be built directly on a $50 Unity asset called Checkout Frenzy - Convenience Store Simulator, with Steam reviewers accusing it of being a straight asset flip — a charge that follows Hard Shark Games across its catalog. One screenshot for a game called Axe Slasher inexplicably features Kratos from God of War, which raises its own questions about asset sourcing.

Whether any of this crosses a line that Valve will act on remains to be seen. For now, the math suggests the model is at minimum breaking even, and possibly profitable — which is presumably why Hard Shark Games keeps doing it.

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