Persona Teams Up With Beard Papa's for 30th Anniversary Cream Puffs

Beard Papa's, the Japanese cream puff chain with US locations, is running a Persona collaboration from September 4 to October 4 to mark the RPG series' 30th anniversary. Participating US stores will get full Persona-themed makeovers — digital menu boards, bakery case graphics, posters, and TV displays styled like an in-game Persona menu screen. The Little Tokyo and Cerritos locations go further with large-format anniversary murals built for photo ops.

Five limited-time cream puff flavors are on offer, each tied to a specific game in the series: Original, Matcha, Ube S'mores, Cookies & Cream, and Double Berry. Gift sets sweeten the deal — a four-pack includes four cream puffs, a Persona chibi sticker sheet, and an in-game code for Persona 5: The Phantom X, while the six-pack swaps the sticker sheet for a blind-packed acrylic standee with one of eight designs, plus the same code card. Merchandise — ceramic mug, T-shirt, zip hoodie, and eco tote bag — is also available through the official Beard Papa's website.

The timing is deliberate. Persona 4 Revival, a full remake of Persona 4 Golden, is due in February 2027, and Atlus is actively developing Persona 6. The franchise is also expanding beyond games: a live-action Netflix adaptation is in development with Christopher Monfette as writer, showrunner, and executive producer, and Shawn Levy and Robert Atwood of 21 Laps attached as executive producers alongside Sega's Toru Nakahara. Atlus P-Studio producer Kazuhisa Wada has also said the studio will "have to" remake the first two Persona games eventually.

The collab runs through October 4, giving fans a full month to track down a participating location and grab a puff — or five.