Spider-Man: Brand New Day sends Marvel's Spider-Man 2 sales surging to 18.2 million copies

Spider-Man: Brand New Day has crossed $1.6 billion at the global box office, and the blockbuster is dragging Marvel's Spider-Man 2 along for the ride. According to Alinea Analytics estimates, the 2023 Insomniac game has sold an additional 316,000 copies across PS5 and Steam since the film launched, generating $11 million in under two weeks.

The game now sits at 18.2 million total units sold — 92% of them on PS5 — and has cleared $1.2 billion in revenue since its 2023 launch. On PS5, it's moving roughly 15,000 copies per day at a current price of $29.39, up from around 6,300 units per day during a February promotion. On Steam it's priced at $40. Beyond purchases, another 274,000 players jumped in through PlayStation Plus Extra and Premium tiers, and the game hit 1 million daily active users last weekend — about 2.6 times its pre-film engagement and the first time it's reached that milestone since launch week. Alinea's head of market analysis Rhys Elliott noted that 20% of post-launch copies sold were physical. To coincide with the film, Insomniac pushed a PSSR update for PS5 Pro owners and added the new "Fresh Start" costume worn by Tom Holland in the movie.

Elliott called it "one of the clearest transmedia halo effects we've ever measured," but was candid that it happened largely by chance — Brand New Day arrived nearly three years after the game shipped. Syncing a major film and a major game release in the same IP would be a logistical nightmare given how unpredictable both development cycles are. Still, Elliott sees untapped potential: "For the handful of publishers making movies AND games in the same IP, surely one of these has to line up. I'd kill to see that impact." The film itself pulled in another $145 million domestically over the August 7–9 weekend and looks on track to clear $2 billion globally before its run ends.

Insomniac's next game, Marvel's Wolverine, is targeting a September launch — with no Wolverine film to amplify it. Whether Marvel's Spider-Man 3 eventually lands close enough to a future Tom Holland film to replicate this effect is the question the industry is now quietly asking itself.