Star Wars Zero Company costs $50 while the rest of the industry eyes $80

Star Wars Zero Company got a price tag alongside its gameplay reveal at Summer Game Fest 2026 — and it's $49.99. That's less than XCOM 2 cost at launch a decade ago, and well below the $70 that's become standard for big-budget releases.

Bit Reactor's squad tactics game — built by XCOM veterans — could have easily justified $70, and nobody would have blinked at $60. For context, Galactic Racer, another upcoming Star Wars title, is going the $60 route. Instead, EA and Bit Reactor landed on a price point that hasn't been standard for a major release since Firaxis charged the same $49.99 for XCOM: Enemy Unknown back in 2012. The game itself is no budget affair either — hands-on time earlier this year showed off elaborate cutscene animations, a large voice cast, and production values closer to CD Projekt than your average tactics game. The core loop is classic permadeath squad tactics, but exploration between missions is handled in a zoomed-in third-person perspective that transitions seamlessly into the overhead tactical view when combat starts.

The pricing decision makes strategic sense beyond goodwill. Triple-A games don't just compete with each other anymore — they're fighting for time and money against $10 and $20 indie games. Undercutting the market by $20 is a real way to stand out, reduce the risk of a slow launch, and pull in players who might otherwise wait for a sale. It's a sharp contrast to Rockstar, which is reportedly pricing GTA 6 at $80 to $100 without having shown a single gameplay trailer.

Zero Company launches August 27 and is already on Steam for wishlisting. If it holds up at launch the way it did in hands-on previews, that price tag is going to look even better in hindsight.