Ubisoft quietly drops claim that microtransactions make games 'more fun' from latest financial report

Ubisoft has removed a widely mocked line from its financial disclosures — the claim that microtransactions make games "more fun" — with the deletion surfacing just as the studio faces heavy backlash over Assassin's Creed Black Flag Resynced.

The phrasing had appeared in previous Ubisoft financial reports as part of the company's justification for its monetisation strategy, arguing that in-game purchases enhanced the player experience. That language is now gone from the latest filing. The timing is hard to ignore: Black Flag Resynced launched to immediate controversy, with players criticising its pricing, microtransaction model, and a high-profile incident where the game became unplayable during a Ubisoft Connect outage — despite advertising an offline mode.

Ubisoft has spent years defending aggressive monetisation across its catalogue, from Assassin's Creed to The Division, and the "more fun" framing became a recurring target for ridicule in gaming communities every time it resurfaced in official documents. Removing it doesn't change the underlying business model, but it does suggest the company is at least aware of how that specific language landed with players.

Whether the edit signals any real shift in Ubisoft's approach to monetisation — or is simply a quiet PR cleanup — remains to be seen. Given the ongoing noise around Black Flag Resynced, the community is unlikely to let the company off the hook on the broader issue anytime soon.