GTA 6 Extended Look trailer drove 100,000 Netflix sign-ups in a single day, analyst says

The 26-minute GTA 6 Extended Look trailer, released exclusively on Netflix, pulled in more than 100,000 new US subscribers on the day it dropped, according to Ampere Analysis. That makes it the third-biggest Netflix event for new sign-ups in 2026 so far — behind only the final season of Stranger Things and a Ronda Rousey vs. Gina Carano MMA fight.

Ampere also found that more than 5% of US Netflix members who hadn't watched anything on the platform in the previous 30 days came back specifically to watch the Extended Look — before touching any other content. Analyst Louise Wooldridge called that reactivation rate higher than any other show or movie on Netflix during that same 30-day window. "More than 100,000 sign-ups from a six-hour exclusive window shows the pulling power of a major gaming event," Wooldridge said. "For Netflix, it also offers a way to compete with YouTube for gamer attention and to bring lapsed viewers back to the platform. For Rockstar, Netflix opens GTA 6 up to audiences beyond the franchise's traditional core."

The Extended Look itself was a substantial piece of content — 26 minutes of gameplay, cutscenes, and new feature reveals that gave the clearest picture yet of what GTA 6 actually plays like. The Netflix exclusivity window lasted six hours, which is what Ampere's sign-up figure is based on. The partnership clearly worked in both directions: Rockstar got a massive, curated platform for its reveal, and Netflix got a genuine traffic driver at a time when it's actively trying to carve out space in gaming-adjacent content.

GTA 6 launches November 19 on PS5 and Xbox Series X|S. US players are reportedly among the last globally to get access at launch, which adds another layer of anticipation to what's already shaping up as one of the biggest game releases in years.