Pokémon Go's LEGO Store Promotion Is Live — Find Your Nearest Location

Pokémon Go's LEGO store collaboration has officially kicked off, offering in-game rewards to players who visit participating locations across the U.S., Europe, and Australia. You don't need to step inside — just being near a store is enough to trigger the bonuses.

Each participating LEGO store runs an all-day raid every day, with the reward being a Pikachu featuring a special LEGO-themed background. Spinning the sponsored PokéStops at those locations hands out LEGO Pokémon in-game stickers. Get close enough and you'll also unlock a Stamp Rally — a progress tracker that rewards another Pikachu as you visit additional LEGO store locations. There are just over 200 participating stores in total, spread across the U.S. (most states have at least one), the UK (around 20, including four in London), and mainland Europe — France, Germany, and Poland all have stores. Oddly, Denmark has none, despite being home to LEGO's global headquarters. An interactive map on the Pokémon Go site lets you find the nearest location.

The collaboration ties into a broader LEGO and Pokémon Go partnership built around a new wave of Pokémon LEGO sets featuring Smart Play technology. The promotion also follows Pokémon Go's European summer event, which was held in Copenhagen — right next to LEGO HQ — where exclusive in-game bonuses were first introduced. This year marks Pokémon Go's 10th anniversary, and the game has been running a packed summer calendar to celebrate.

Up next is the Go Fest Finale event, where players are expecting new Mega Pokémon debuts and other surprises. On the LEGO side, a fresh wave of Pokémon sets arrives October 1, headlined by the $299.99 Iconic Trainer Moments: Poké Ball set — notable for containing the first-ever LEGO Pokémon minifigures.